Funnels & Conversions
See exactly where users convert or drop off with clean, explainable funnel logic.
Funnels reveal how users progress through critical journeys and where they drop off. FlashAnalytics emphasizes accuracy, so conversion rates are trustworthy across teams.
What is a Funnel?
A funnel is an ordered sequence of events that represents a user journey. A typical checkout funnel includes:
- Product viewed
- Added to cart
- Checkout started
- Purchase completed
Create a Funnel
Make sure the relevant events are already being tracked:
- Go to your FlashAnalytics dashboard
- Navigate to Funnels
- Click "Create Funnel"
- Select the events for each step
- Configure time windows and filters
Funnel Analysis
Analyze conversions with clear, step-by-step metrics:
- Conversion rates - Percentage of users completing each step
- Drop-off points - Where users leave the funnel
- Time to convert - How long users take between steps
- Segmentation - Compare funnels across user segments
Counting Methods
Choose the counting model that fits your analysis:
- By sessions - Count conversions within a single session
- By users - Count unique users who converted
- By total events - Count all conversion events
Accuracy & Data Quality
FlashAnalytics applies bot filtering and duplicate protection to reduce noisy events. This keeps conversion rates stable and explainable.
Best Practices
- Keep funnels focused on specific user journeys
- Use consistent event naming across your application
- Set appropriate time windows for your use case
- Compare funnels across different user segments
- Monitor funnel performance over time