Revenue Tracking

Revenue tracking connects product behavior to business outcomes. Use it to measure sales performance, subscription growth, and conversion quality across cohorts and channels.

Track a Purchase

Send a purchase event with revenue and order-level details:

fa.track('purchase_completed', {
  revenue: 99.99,
  currency: 'USD',
  orderId: 'order_123',
  products: [
    { id: 'prod_1', name: 'Pro Plan', price: 99.99 }
  ]
});

Track a Subscription

Include plan details and billing interval for subscription revenue:

fa.track('subscription_started', {
  revenue: 29.99,
  currency: 'USD',
  plan: 'monthly_pro',
  interval: 'month',
  subscriptionId: 'sub_123'
});

Recommended Properties

Standardize these fields for reliable reporting:

• revenue - The total amount (number)
• currency - ISO currency code (e.g., USD, EUR)
• orderId - Unique order identifier
• products - Array of purchased items

Full E-commerce Funnel

Track the end-to-end funnel to measure drop-offs and recovery:

// Product viewed
fa.track('product_viewed', {
  productId: 'prod_1',
  productName: 'Pro Plan',
  price: 99.99,
  category: 'subscriptions'
});

// Added to cart
fa.track('added_to_cart', {
  productId: 'prod_1',
  quantity: 1,
  price: 99.99
});

// Checkout started
fa.track('checkout_started', {
  cartTotal: 99.99,
  itemCount: 1
});

// Purchase completed
fa.track('purchase_completed', {
  revenue: 99.99,
  currency: 'USD',
  orderId: 'order_123'
});

Dashboard Insights

Revenue events power reporting across the platform:

• Total revenue over time
• Average order value
• Revenue by product/plan
• Conversion rates
• Customer lifetime value